When it comes to hiring an outside marketing agency vs. the base salary you’re going to pay a new employee for marketing help, it’s really easy to look at the raw numbers and make a decision on just that.
But, consider the information we just presented about how much you’re actually paying your employee for work vs. how much you might be paying a marketing agency.
On average, a 16-hour marketing retainer with an agency is $5,000* a month. That means roughly $60,000 a year.
*These numbers don’t reflect Altura Social actual rate, which vary based on what your business needs. Our packages start at $2,500 per month (NO RETAINER)
If you’ll remember, your full-time employee was making $6,074 a month while working 33 productive hours for $190 an hour.
For that same month, a marketing agency is getting paid $5,000, working 16 hours and making $313 an hour.
Hour-by-hour cost might make it seem like outsourcing marketing isn’t worth the expense. But keep in mind that those 16 hours are worth significantly more than your salaried employee’s.
Let us explain: